SWT Board of Directors
Executive Director, Long Beach Peninsula Visitor’s Bureau, Executive Committee, SWT Board Chair
Andi Day is the Executive Director of Long Beach Peninsula Visitors Bureau serving Pacific County in the very southwest corner of Washington State. Andi’s extensive and diverse experience in small business, nonprofit management and marketing have been a great fit for the Long Beach Peninsula area. She has implemented new marketing technology, and together with the board of directors, promotes an overall strategy based on sustainable tourism, maximizing positive results from limited resources. She brings this same approach into regional and state tourism marketing through her involvement and service on the board of Washington State Destination Marketing Organizations and State of Washington Tourism.
Executive Director, Wenatchee Valley Chamber of Commerce, Executive Committee, SWT Past Board Chair
Shiloh Burgess is the Executive Director of the Wenatchee Valley Chamber of Commerce (WVCC) whose mission is to champion the Valley’s quality of life and economic vitality through collaborative leadership and sound business advocacy. Prior to joining the Chamber in 2013, Shiloh served as the executive legislative assistant for Retired State Senator Linda Evans Parlette for ten years. She was recognized in 2010 by the Wenatchee Business World as one of the best and brightest leaders under the age of 35, and then in 2013 as the Wenatchee Valley Business Women of the Year. During her time as Legislative Chair, Shiloh was instrumental in securing the legislation and supporting budget appropriation to re-establish a statewide tourism marketing program. Shiloh is also a past board member of the Association of Washington Business, and former member of their executive board. In 2014, Shiloh was appointed to serve as a member of the Governor’s Blue Ribbon Task Force on State Parks and Outdoor Recreation in 2014. She has also served as a member of the Governor’s Outdoor Recreation Policy Advisory Committee since 2015.
Director of Tourism, Port of Seattle, Executive Committee, SWT Board Vice-Chair
A Washingtonian, Ron’s career started with Alaska Airlines. From 1977 until 1996 he served in a variety of sales and marketing positions. From 1996 until 2001 he was Director of marketing and sales for Princess Tours. After a short stint at Alyeska Ski Resort, in 2002 he became President of the Alaska Travel Industry Association (ATIA). For 10.5 years he successfully led the organization through periods of challenge, recovery and growth. He oversaw a marketing budget that reached $16 million. While at ATIA he served on the US Travel Association Board of Directors, was tourism co-chair for the Taiwan Alaska Trade Investment Corporation Council, served on the Alaska Medallion Air Safety Foundation and was a member of the National Parks Conservation Association, Alaska. In 2013 he accepted the Executive Director position for Visit Walla Walla. In 2016 Ron took on the position of Director of Tourism Development for the Port of Seattle.
Director of Airline Marketing Services, Boeing Executive Committee, Partnership
As Director of Airline Marketing Services, Skip Thompson is responsible for building a preference for Boeing products with airline customers, global airline alliances, the travel trade and the premium passenger segment. Focused on airline and leasing customers in Europe, Thompson leads the marketing consultation with Boeing’s airline customers to drive innovative marketing solutions and to maximize customer revenues and yields. Prior to his current role, Skip was a Sales Director for Boeing in the Middle East & Africa region. In this role, Skip worked extensively with Boeing airline customers at all levels including aircraft acquisition, marketing, scheduling, finance and other strategic areas. Before to his sales role, Skip led a new team within Boeing which was created to cooperate with new startup airlines around the globe and assist them toward launching service. Skip has his undergraduate degree from Southern Methodist University in Economics and International Politics. He currently resides in Seattle, Washington.
Shareholder, Audit & Assurance, Clark Nuber Executive Committee, Treasurer
Julie Eisenhauer has a passion for the hospitality and tourism industry. As a shareholder in Clark Nuber’s audit practice, Julie provides audit assurance and advisory services to privately owned companies in the hospitality and real estate industries. She is a trusted advisor to her clients, advising them on best practices for strengthening their internal controls and operational processes and keeping them abreast on changes in financial reporting standards and regulations. Julie is actively involved in the hospitality industry, participating on committees, attending events and presenting on topics specific to the industry. She currently serves as a board member on the Bellevue Downtown Association and is a committee member on the Washington Hospitality Association Editorial Committee. Julie received her B.S degree in accounting from the University of Nebraska-Lincoln.
CEO & President, Visit Spokane
Secretary of the Exec Committee
Meg Winchester, CMP joined Visit Spokane in January 2019 as President and CEO. Prior to coming to Spokane Meg was the Director at the Galveston Island Convention and Visitors Bureau since 2006. Meg oversaw a staff of 17 sales and marketing professionals welcoming over 7 million tourists to Galveston, Texas each year. Meg brought decades of convention sales and marketing experience to her role with Visit Spokane. Before joining the GICVB, Meg worked with the Greater Houston CVB and the San Diego CVB sales teams. During her career she has been involved throughout the tourism industry with partnerships and innovative collaborations with both clients and peers. Meg attained her Certified Meeting Professional (CMP) designation in 1998 and has been an active member of Destinations International and PCMA as well as industry associations throughout her career. She is involved with many non-profit organizations and is a Certified Tourism Ambassador (CTA). Meg graduated from Southwest Texas State University with a BA in Journalism. She is a dedicated runner, outdoor enthusiast and avid traveler.
Principal & Senior Adviser, JayRay
Bridget Baeth is a Principal at JayRay, where she provides creative marketing and strategic communications to destinations and tourism organizations across Washington state, in addition to clients in government and nonprofit industries. With over 15 years of experience, most of her career has been in tourism. Prior to joining JayRay in 2013, Bridget led marketing and communications at Travel Tacoma + Pierce County. Bridget is a proud alum of Pacific Lutheran University (go Lutes!) and serves on the board for the Children’s Museum of Tacoma. When Bridget isn’t mastering the art of roasting marshmallows with her daughter, she is deep in DIY projects and is always planning her next travel adventure.
National Accounts Director, Expedia Group Media Solutions
Krista Bentley brings more than nine years of online advertising industry experience and over 20 years in the travel and hospitality industry to her role as director of strategic accounts for Expedia Group Media Solutions, where she focuses on building integrated digital media campaigns for travel brands in the United States and Canada. Krista has worked with notable brands such as Brand USA, Hawaii Tourism Authority, San Diego Tourism, Travel Alberta, Destination BC and more. Krista previously served as a director with Fairmont Hotels & Resorts in Hawaii and Vancouver, BC where she worked on growing transient, wholesale and online business. Krista started her career in hospitality with Rocky Mountaineer as the Japanese speaking onboard attendant. Currently living in Seattle, Krista likes to spend her free time traveling and exploring the world.
Communications Director at the Washington State Wine Commission
Heather Bradshaw is the Communications Director at the Washington State Wine Commission, where she manages industry communications and media relations for the state’s wine industry. Heather has been in the wine industry for 10 years, with previous experience at the Walla Walla Valley Wine Alliance and Jackson Family Wines. She began her career as a journalist, working at TV stations in Yakima and Seattle. A native of Vancouver, Washington, Heather now lives in Snohomish with her husband and two very busy small children.
General Manager for the historic Seattle Center Monorail
Megan is a proud, lifelong Washingtonian. She is the General Manager for the historic Seattle Center Monorail, which was built for the 1962 World’s Fair and carries over two million visitors annually. Megan has also spent over a decade serving on the Executive Board of the Puget Sound Attractions Council (PSAC), a nonprofit cooperative marketing organization of premier attractions with representatives spanning across the Puget Sound region. While serving as Board President for seven years, Megan led PSAC as it rebranded and diversified its print product offerings to meet visitor needs and expanded digital marketing efforts. During Megan’s tenure, PSAC began to participate in travel trade initiatives to attract and increase visitation to Washington through participation in sales missions as well as tradeshows including U.S. Travel Association’s IPW and IcelandAir’s Mid-Atlantic. Megan is a 2x graduate of Washington State University (Go Cougs!). Her undergraduate degree is in broadcast production from the Edward R. Murrow College of Communication, and she later returned to earn a master’s degree in strategic communication. Megan loves camping trips with her family, is an avid softball player, and enjoys photography.
Owner, Olympic Hiking Company
After growing up on the Olympic Peninsula, Tommy Farris’ passion for the outdoors and entrepreneurship inspired him to launch the Olympic Hiking Company in 2016 based in his hometown of Port Angeles, WA. In what started as a college project at the University of Washington Foster School of Business, Tommy built Olympic Hiking Co. from the ground up, scaling his business into a commercially authorized guided hiking tour and shuttle company that operates throughout Olympic National Park. Each year, Olympic Hiking Co. facilitates group hiking tours, backpacker trailhead shuttles, custom private tours, and corporate events for over 1,000 individual clients and businesses. Tommy employs a team of experienced naturalist hiking guides and is an active participant with the Olympic Peninsula Tourism Commission and local chambers of commerce. His mission for tourism marketing is to help travelers connect with the wonderful array of outdoor recreation businesses across Washington State to experience authentic, memorable, and sustainable adventures in the outdoors.
Assistant Director of the School of Hospitality Business Management at Washington State University
Dipra Jha is a scholarly associate professor in the Carson College of Business and Assistant Director of the School of Hospitality Business Management at Washington State University. He is recognized as an expert in luxury hospitality and tourism strategy. A global scholar and innovative educator he is a recipient of the prestigious John Wiley & Sons Innovation in Teaching Award from the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), among other honors. At WSU, Professor Jha teaches courses in hospitality management and international business. He frequently collaborates with communities, government entities and private sector organizations in the United States and overseas on training, research, and outreach projects. His collaborations include Nebraska Tourism Commission, Tourism Authority of Thailand, Nebraska City Tourism & Commerce, Dubai-based Jumeirah Group, and the bespoke luxury brand Oberoi Hotels & Resorts. A passionate advocate for experiential learning and global education, Professor Jha is a pioneer in using globally networked learning in hospitality and business pedagogy. In 2019, he was conferred a rare and distinguished Doctor Honoris Causa by the Kyiv Cooperative Institute of Business and Law in Ukraine for his outstanding contributions to international education through virtual exchange.
Vice President of Marketing & Co-Owner, Black Ball Ferry Line
Ryan has spent the past 20 years in senior marketing roles with some of the Pacific Northwest’s leading companies in the maritime, tourism, and advertising sectors. Prior to his tenure at Black Ball Ferry Line, he managed the PR and advertising efforts of Crowley Maritime and was a group director for ad agency J. Walter Thompson’s Imagio division. He currently serves on the Lodging Tax Advisory Committee for Clallam County and is a board member of Attractions Victoria as well as several other community organizations. He holds a master’s degree in Communications and Organizational Leadership from Gonzaga University and a bachelor’s degree in Communications from the University of Washington.
Vice President, JEM Development Real Estate, Inc.
Elizabeth “Liz” Morrier Mcgree comes from four generation of Yakima Valley hop farmers. She is Vice President of Morrier Ranch, the Morrier family’s 500+ acre hop farm that produces six distinct hop varieties which have won numerous industry quality awards. Additionally, as Vice President of JEM Development Real Estate, Inc, she leads a team that leases custom office spaces, and manages hotels. She oversaw the development of the Historic Maison, which has been recognized by the National Historic Registry. She is also extremely active in the community, sitting on boards for Heritage University, the Washington Hop Commission, and the Yakima Tourism Board.
Mary Kay Nelson
Marketing Director, White Pass Scenic Byway program and South Cascade Loop
Mary Kay Nelson has served as a professional in tourism marketing and non-profit organizational management for over 20 years in Washington State. Nelson began her extensive career in tourism by building strategic partnerships with businesses and other non-profit organizations as well as governmental agencies. She started the Lewis County Visitor and Convention Bureau and created a regional marketing effort for the Southwest Washington Region. Since then, Nelson has gone on to become active in Washington Scenic Byways program successfully creating the White Pass Scenic Byway program and South Cascade Loop, where she continues to serve as the Marketing Director. Nelson served 12 years with the Federally appointed Resource Advisory Committee for the Department of Agriculture and the Gifford Pinchot Forest Service. She was active in the Mt. St Helens Advisory Board and assisted in the anniversary memorial commemoration for Mt. St. Helens. In 2005, the Visit Rainier organization was created with Mary Kay serving as the founding Executive Director. She served Visit Rainier for 11 years working with the National Park Service, Pierce and Lewis Counties. Nelson also serves on the Board of Directors for the Chehalis Centralia Railroad and Museum, a tourist excursion train located halfway between Seattle and Portland serving thousands of tourists each year. Nelson is a lifelong outdoorsman and loves hiking in the Mt Rainier area taking pride in knowing the native wildflowers and trees of the Pacific Northwest.
President and CEO, Visit Tri-Cities
Michael Novakovich is President and CEO of Visit Tri-Cities. He grew up supporting tourism related businesses, starting work for his family’s graphic communications company at the ripe old age of 10. While new to the DMO world, he is a tireless advocate for tourism and a champion of community. He holds an MBA from Washington State University with a graduate certificate in Marketing. He also graduated summa cum laude with a degree in business administration from WSU. Michael has over 25 years of professional leadership and management experience with a focus on strategy and marketing, continually leading teams to international, national and regional award recognition for marketing initiatives and strategic endeavors. He has served as an adjunct professor of marketing for Heritage University. Michael and his wife Shannon own a business consultancy called NovaWerx, which focuses on leadership development, strategy, marketing, public relations, human resources and customer service. He and Shannon have called the Tri-Cities home for many years and are the proud parents of two boxers named Marciano and Primo, who they refer to as, “The Boys.”
Vice President & Director of Government Affairs, Northwest Marine Trade Association
When Peter is not daydreaming about previous places he’s visited, you can find him at the Northwest Marine Trade Association. He serves as the Vice President and Director of Government Affairs for this trade association, which represents the state’s $4 billion boating industry. He’s a big believer in associations and recently became a Certified Association Executive. Before his time at NMTA, he spent time working for and then lobbying the state legislature. He serves on several boards and commissions, including board chair of the Big Tent Coalition (which represents the state’s $28 billion outdoor recreation economy) and the Washington Maritime Federation, which speaks for the Evergreen State’s $38 billion overall-maritime business community. When it comes to traveling, he loves visiting Yellowstone and the San Juan Islands.
President & CEO, Bellingham Whatcom County Tourism
Sandy Ward is a 30+ year veteran of the travel, tourism and hospitality industry. She most recently served as the sales and marketing director for the Future of Flight Aviation Center & Boeing Tour for the past 12 years. She was previously appointed by Washington’s Governor Christine Gregiore to serve as a member of the Washington State Tourism Commission. She has also served as a director on the board for the National Council of Attractions, which is part of the US Travel Association (formerly known as TIA). She is a member of the Puget Sound Attractions Council, and of SWT long-term funding and advocacy committee. Ward has also held positions as executive director of the Kitsap Peninsula Visitor and Convention Bureau and the founding executive director of the Ogden, Utah Convention and Visitor Bureau and the four-county Golden Spike Empire Travel Region in Utah.
Director of Sales, Mayflower Park Hotel
Leslie Womack is Director of Sales at the historic Mayflower Park Hotel in downtown Seattle. With over 30 years in the tourism and hospitality industry, Leslie has held management and business development roles for various tourism entities. Before the Mayflower Park Hotel, Leslie developed the group sales program at Experience Music Project (now MoPop). As Regional Director with Aramark Park & Resorts, she lead the sales efforts for Lake Quinault and Kalaloch Lodges and lodges in Denali National Park in Alaska. She was recently honored with the “Encourager” award by Visit Seattle. Leslie earned her B.A. in Political Science and Spanish from Fisk University and a Master’s degree in Public and International Affairs from the University of Pittsburgh. She has attained her Certified Tour Professional (CTP) designation from the National Tour Association. Leslie is currently serving on the board as Vice-Chair for the World Affairs Council. She is passionate about hosting international visitors in her home. In her free time, she loves to travel and listen to music.