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About State of Washington Tourism

State of Washington Tourism Mission

The sole purpose of State of Washington Tourism (SWT) is marketing Washington to tourists. To accomplish this, the activities of the Corporation (SWT) will include — but not be limited to — advocating, promoting, developing, and sustaining destination tourism marketing for the State of Washington.

History and Background

State of Washington Tourism was born of industry advocacy initiatives to sustain Washington State tourism following the closure of the State Tourism Office in 2011. The immediate goal was to protect and preserve several ongoing state tourism programs and valuable marketing assets. In 2018, legislation passed to reestablish a statewide destination marketing organization. In 2021, the organization was rebranded as State of Washington Tourism to align its industry and consumer brands. Today, SWT serves as the official destination marketing organization for the State of Washington.