
Travel Trade
The State of Washington Tourism (SWT) International Travel Trade Program positions Washington as an appealing visitor destination to travelers around the globe. These efforts are supported by attendance at key international trade shows, meeting with international receptive operators, suppliers and tour operators, hosting familiarization (FAM) tours, developing international marketing co-ops, and conducting sales missions into key markets.
SWT supports efforts to build new markets through these initiatives and supporting new international direct flights. Current primary international markets include Canada, the United Kingdom and Germany. International markets are expected to expand as international travel recovery continues and as organizational funding allows.
Contacts
For questions about Europe, Canada, and the U.S., contact Lisa Kruse.
For questions about Asia, Australia, and all other markets, contact Mike Moe.

Washington Profile Sheet
Connect with SWT’s dedicated team of professionals at travel industry shows or download this quick overview to learn more about Washington State’s diverse regions.

Pacific Northwest Itineraries
Plan your next adventure to Washington State or add an extension into Oregon with our Pacific Northwest itineraries highlighting Grand Sights, Coasts and Peaks, and Culinary Delights.

International Travel Planner
SWT’s International Travel Planner provides tips for traveling to Washington and ideas for what to see and do. Available in English, Spanish, Japanese, and German.
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What’s New
Stay up to date on new airlines, cruise lines, festivals, events, tours, and local attractions. SWT’s What’s New page is updated regularly as information becomes available.

WA State Maps & Itineraries
Whether you’re looking for drive times between major cities or an overview of Washington’s American Viticultural Areas (AVAs), SWT has handy maps to help with trip planning.