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State of Washington Tourism Conference & Responsible Outdoor Travel Summit

October 24-26, 2023 | Yakima Convention & Event Center

The second annual State of Washington Tourism Conference will be held Oct. 24-26 in the Yakima Valley at the recently expanded Yakima Convention & Event Center.

Be sure to mark your calendars for this chance to connect with colleagues from across the state, hear from industry leaders, learn from experts during panel discussions, recognize industry excellence with awards, and more. Sessions will cover various relevant topics, from marketing to destination development.

>> View the Main Conference Program

The full-day Responsible Outdoor Travel Summit will be held the day after the main conference schedule. The summit continues the success of last year’s event, which brought together a diverse group of stakeholders, from legislators and land managers to content creators.

Pricing & Registration

This year, attendees can choose between three ticket options:

Discounts are available for member and partner organizations. Registered SWT members and partners should have already received a direct email with discount codes. If you haven’t received this email, please contact Michelle Thana at

For students, elected officials, or organizations experiencing financial hardship, please email for pricing.

Venue & Lodging

The State of Washington Tourism Conference and Responsible Outdoor Travel Summit will be held at the Yakima Convention & Event Center in downtown Yakima.

A block room rate is available for conference attendees at the Holiday Inn Yakima for a base rate of $129/night during the conference. The hotel is located across the street from the convention center. To ensure you receive the discounted rate, please book your room early.

The deadline to book the Holiday Inn is Oct. 11. Book Your Room Here.

A special room rate is also available at the Hilton Garden Inn Yakima: Book Your Room Here. Rate is $139/night. Reservations must be made by Sept. 22.

Please note Hotel Maison has been fully booked.

Tourism Industry Awards

SWT is currently accepting nominations for four tourism industry awards. These awards are an excellent opportunity to celebrate the innovation and perseverance of your peers in the Washington tourism industry. Winners will be announced at the tourism conference. The deadline to submit award nominations has been extended to Sept. 15.

Outstanding Marketing Program Award 

Nominated marketing programs, projects, or campaigns must be a component of the organization’s overall marketing program. Successful nominations detail the primary program elements and successful quantitative or qualitative outcomes, including but not limited to a notable increase in user engagement, website visitation, overnight stays, visitor spending, or tax revenue. Submit a nomination.

Destination Stewardship Award 

Recognizes an individual, business, or nonprofit organization that effectively promotes environmental awareness, institutes regenerative travel, or espouses community values and well-being in the State of Washington. Submit a nomination.

Rising Star in Tourism Award 

Presented to a new industry professional or volunteer who has made outstanding contributions to the tourism efforts of a business, nonprofit organization, community, or tourism business segment. Nominees must have tenures in tourism of less than five years and be currently employed in the State of Washington’s tourism industry. Self-nominations are not accepted. Submit a nomination.

Tourism Hall of Leadership Induction 

The Tourism Hall of Leadership recognizes individual tourism professionals or volunteers who have made significant, positive, and long-lasting contributions to the industry in Washington State. Inductees must be nominated by a member of the tourism industry within the state. Induction may be considered for active industry members, retired members, or be made posthumously. Generally, up to three inductions are considered each year. Submit a nomination.

Sponsorship Opportunities

Highlight your company’s offerings in front of tourism professionals from around the State of Washington by sponsoring the conference. Sponsorship opportunities include conference registration and recognition. 

Contact Mike Moe at to secure your sponsor opportunity or to discuss custom sponsorships.

View Sponsorship Packet