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Travel Trade

The State of Washington Tourism (SWT) International Travel Trade Program positions Washington as an appealing visitor destination to travelers around the globe. These efforts are supported by attendance at key international trade shows, meeting with international receptive operators, suppliers and tour operators, hosting familiarization (FAM) tours, developing international marketing co-ops, and conducting sales missions into key markets.

SWT supports efforts to build new markets through these initiatives and supporting new international direct flights. Current primary international markets include Canada, the United Kingdom and Germany. International markets are expected to expand as international travel recovery continues and as organizational funding allows.


For questions about Europe, Canada, and the U.S., contact Lisa Kruse.

For questions about Asia, Australia, and all other markets, contact Mike Moe.