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Tourism Skillshop

The Tourism Skillshop webinar series is one of many programs from State of Washington Tourism (SWT). Launched in April 2022, the Skillshop is a key component of industry advocacy and education for tourism stakeholders in Washington.

Each webinar highlights a specific issue or skill for tourism professionals to discuss with industry experts. SWT hosts these live webinars on the third or fourth Thursday of every month from 10 to 11 a.m.

These webinars are moderated by SWT’s Matthew Ozuna and are free and open to all tourism stakeholders. All skillshops are recorded and shared with registrants, as well as made available to view on the SWT YouTube channel.

Upcoming Webinars

Thursday, June 25: Visitor Education for Outdoor Recreation | Register Here

Join SWT for a tourism Skillshop at 10 a.m. on Thursday, June 25, discussing visitor education for outdoor recreation. Many visitors come to Washington for its natural wonders and outdoor recreation, but they may not be prepared for the time and distance between destinations or the permits and passes required for certain areas. Crowds, trail conditions, and weather can further complicate one’s experience in the outdoors.

Cassidy Giampetro and Joe Gonzalez with the Washington Trails Association will go over online tools and content to help visitors select hikes based on their interests and abilities. Land managers and other tourism stakeholders can help set visitor expectations by leveraging resources, expertise, and communication channels. Combined visitor education efforts can reduce impacts and improve recreational experiences on public lands.

Tourism Skillshops are free to attend. All webinars are recorded and shared with registrants and posted to SWT’s YouTube channel. For questions, please email Matthew Ozuna. Sign up for SWT’s Industry Update newsletter and follow SWT on LinkedIn to register for upcoming Skillshops. 

Past Webinars

Past webinar topics have covered everything from planning for agritourism in rural communities to dark sky tourism, as well as:

Browse All Recordings on SWT’s YouTube channel.

An example of a Skillshop can be viewed below.