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Tourism Skillshop

The Tourism Skillshop webinar series is one of many programs from State of Washington Tourism (SWT). Launched in April 2022, the Skillshop is a key component of industry advocacy and education for tourism stakeholders in Washington.

Each webinar highlights a specific issue or skill for tourism professionals to discuss with industry experts. SWT hosts these live webinars on the third or fourth Thursday of every month from 10 – 11 a.m.

These webinars are moderated by SWT’s Matthew Ozuna and are free and open to all tourism stakeholders. All skillshops are recorded and shared with registrants, as well as made available to view on the SWT YouTube channel.

Upcoming Webinars

May 22: Locl | Register Here

Optimizing online listings for tourism-related businesses and non-profits will be the subject of the Tourism Skillshop on Thursday, May 22, at 11 a.m. These entities will benefit from a new partnership between SWT and Locl that provides tourism stakeholders with tools to manage Google Business Profiles and customer reviews, thereby boosting their online visibility and credibility. This service is free for tourism-related businesses and non-profits in the State of Washington.

Join Michelle McKenzie and Cat Sherry as they demonstrate how Locl can improve search rankings, monitor customer engagement, and analyze performance insights to make data-driven decisions.

Matthew Ozuna, destination development manager for SWT, will moderate the webinar. All webinars will be recorded, shared with registrants, and posted to the SWT YouTube channel. This program is free and open to all tourism stakeholders.

For questions, please email Matthew Ozuna. Sign up for the Industry Update newsletter and follow SWT on LinkedIn to register for upcoming Skillshops. 

Past Webinars

In 2024, SWT hosted nine webinars with a combined 565 registrants. Topics covered everything from planning for agritourism in rural communities to dark sky tourism. Other topics included:

Browse All Recordings

An example of a Skillshop can be viewed below.