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Tourism Skillshop

The Tourism Skillshop webinar series is one of many programs from State of Washington Tourism (SWT). Launched in April 2022, the Skillshop is a key component of industry advocacy and education for tourism stakeholders in Washington.

Each webinar highlights a specific issue or skill for tourism professionals to discuss with industry experts. SWT hosts these live webinars on the third or fourth Thursday of every month from 10 to 11 a.m.

These webinars are moderated by SWT’s Matthew Ozuna and are free and open to all tourism stakeholders. All skillshops are recorded and shared with registrants, as well as made available to view on the SWT YouTube channel.

Upcoming Webinars

Thursday, Sept. 24: Resources for Indigenous Tourism | Register Here

Join SWT and the American Indigenous Tourism Association (AIT) on Thursday, Sept. 24, at 10 a.m. for a webinar on the latest trends, resources, and key partnerships for Indigenous tourism. According to the World Travel & Tourism Council, Indigenous tourism is projected to contribute $67 billion to the global economy by 2034. Demand for this form of tourism is rising as travelers increasingly seek meaningful, culturally immersive experiences connected to nature and local traditions. 

Webinar attendees will learn how AIT and SWT are working to support Indigenous tourism through policy, planning, and promotional efforts. This includes AIT’s Community Navigator Program and American Indigenous Tourism Conference, plus SWT’s Indigenous Tourism Support program. Both organizations will also share grant opportunities and ways to foster collaboration with a wide range of stakeholders on Indigenous tourism projects.

The webinar will include AIT Education and Business Development Director Dawnielle Tehama, SWT’s Matthew Ozuna, and representatives from Təqʷuʔmaʔ, a nonprofit organization associated with the Nisqually Indian Community.

Tourism Skillshops are free to attend. All webinars are recorded and shared with registrants and posted to SWT’s YouTube channel. For questions, please email Matthew Ozuna. Sign up for SWT’s Industry Update newsletter and follow SWT on LinkedIn to register for upcoming Skillshops. 

Past Webinars

Past webinar topics have covered everything from planning for agritourism in rural communities to dark sky tourism, as well as:

Browse All Recordings on SWT’s YouTube channel.

An example of a Skillshop can be viewed below.