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Tourism Skillshop

The Tourism Skillshop webinar series is one of many programs from State of Washington Tourism (SWT). Launched in April 2022, the Skillshop is a key component of industry advocacy and education for tourism stakeholders in Washington.

Each webinar highlights a specific issue or skill for tourism professionals to discuss with industry experts. SWT hosts these live webinars on the third or fourth Thursday of every month from 10 to 11 a.m.

These webinars are moderated by SWT’s Matthew Ozuna and are free and open to all tourism stakeholders. All skillshops are recorded and shared with registrants, as well as made available to view on the SWT YouTube channel.

Upcoming Webinars

Thursday, Nov. 19: Navigating the Changing Search Landscape | Register Here

November’s Tourism Skillshop will cover the evolving search landscape, including the explosion of AI and how to continue to be discovered. Industry experts will share their thoughts on the state of search, digital marketing, and ways to strengthen an online presence as technologies and consumer behaviors evolve. This webinar will go beyond SEO fundamentals and examine how SEO serves as the foundation for AEO and GEO. Webinar attendees will hear from subject matter experts, including Locl’s Cat Sherry and KHM’s Dylan Scacchetti.

Tourism Skillshops are free to attend. All webinars are recorded and shared with registrants and posted to SWT’s YouTube playlist. For questions, please email Matthew Ozuna. Sign up for SWT’s Industry Update newsletter and follow SWT on LinkedIn to register for upcoming Skillshops. 

Past Webinars

Past webinar topics have covered everything from planning for agritourism in rural communities to dark sky tourism, as well as:

Browse All Recordings on SWT’s YouTube channel.

View examples of Skillshop webinars below.