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Tourism Skillshop

The Tourism Skillshop webinar series is one of many programs from State of Washington Tourism (SWT). Launched in April 2022, the Skillshop is a key component of industry advocacy and education for tourism stakeholders in Washington.

Each webinar highlights a specific issue or skill for tourism professionals to discuss with industry experts. SWT hosts these live webinars on the third or fourth Thursday of every month from 10 to 11 a.m.

These webinars are moderated by SWT’s Matthew Ozuna and are free and open to all tourism stakeholders. All skillshops are recorded and shared with registrants, as well as made available to view on the SWT YouTube channel.

Upcoming Webinars

Thursday, Aug. 27: Digital Ad Design Best Practices | Register Here

Join SWT for a tourism Skillshop at 10 a.m. on Thursday, Aug. 27, about digital ad design basics. Learn about the elements of an effective banner ad, from compelling imagery and copy to a strong CTA. Graphic designer Laurie Vette and SWT’s Marianne Graff will share practical tips, tools, design mistakes, and real-world examples to help you design click-worthy ads.  

Attendees will also learn about digital advertising opportunities with SWT. Whether you’re promoting a destination, event, attraction, or hotel, banner ads on stateofWAtourism.com can help you reach travelers actively planning trips to Washington, increasing awareness and driving qualified traffic to your website. 

Tourism Skillshops are free to attend. All webinars are recorded and shared with registrants and posted to SWT’s YouTube channel. For questions, please email Matthew Ozuna. Sign up for SWT’s Industry Update newsletter and follow SWT on LinkedIn to register for upcoming Skillshops. 

Past Webinars

Past webinar topics have covered everything from planning for agritourism in rural communities to dark sky tourism, as well as:

Browse All Recordings on SWT’s YouTube channel.

An example of a Skillshop can be viewed below.