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Tourism Skillshop

The Tourism Skillshop webinar series is one of many programs from State of Washington Tourism (SWT). Launched in April 2022, the Skillshop is a key component of industry advocacy and education for tourism stakeholders in Washington.

Each webinar highlights a specific issue or skill for tourism professionals to discuss with industry experts. SWT hosts these live webinars on the third or fourth Thursday of every month from 10 to 11 a.m.

These webinars are moderated by SWT’s Matthew Ozuna and are free and open to all tourism stakeholders. All skillshops are recorded and shared with registrants, as well as made available to view on the SWT YouTube channel.

Upcoming Webinars

Friday, March 27: Preparations for FIFA World Cup 26™ | Register Here

Join SWT for a tourism Skillshop on Friday, March 27, at 10 a.m. to discuss preparations for FIFA World Cup 26™. This webinar will highlight the efforts of tourism stakeholders to prepare for the World Cup.

Guest speakers will elaborate on tactics and strategies for event management and destination promotion while addressing these important questions: How will event organizers manage the influx of visitors and tourism assets in and around Seattle? What role will the nine fan zones play across the state? And how might other destination communities capitalize on FIFA events and travelers?  

Webinar attendees will hear from the following speakers: 

Tourism Skillshops are free to attend. All webinars are recorded and shared with registrants and posted to SWT’s YouTube channel. For questions, please email Matthew Ozuna. Sign up for SWT’s Industry Update newsletter and follow SWT on LinkedIn to register for upcoming Skillshops. 

Past Webinars

Past webinar topics have covered everything from planning for agritourism in rural communities to dark sky tourism, as well as:

Browse All Recordings on SWT’s YouTube channel.

An example of a Skillshop can be viewed below.