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Skagit Valley Tourism Workspace

The Skagit Valley in Northwest Washington is participating in the Rural Tourism Support (RTS) program from State of Washington Tourism (SWT) in 2025. Now in its fifth cycle, the program incorporates a community-based approach to tourism development within a regional destination. Sustainable tourism expert Kristin Dahl with the consulting firm Crosscurrent Collective will facilitate a series of community workshops for Skagit Valley residents, business owners, and other tourism stakeholders. 

After participating in the RTS program, the Skagit Valley will adopt a series of destination promotion and management strategies that include the development of year-round tourism experiences and messaging for responsible travel. The program serves as a vital resource for underserved communities, providing industry research, consulting services, and grant funding. 

The Skagit Tourism Bureau and SWT are eager to hear from tourism-related stakeholders who live or work in the region. Primary communities in this region include Anacortes, La Conner, Mount Vernon, Burlington, Sedro-Woolley, and Concrete.

The information you share will help inform decision-making about the future of tourism in the region. The survey should take about 5-7 minutes to complete. This survey is conducted by a third party, Crosscurrent Collective. Responses will be analyzed by Crosscurrent and a summary of the aggregate results will be shared with the community. 

If you have any questions about the survey, please email info@crosscurrentcollective.com.

Please note the deadline to complete the survey is Friday, Aug. 1.

Take the survey

Workshop schedule and registration will be available in early August. Please check back.

Community engagement is a hallmark of the RTS program. The workshop series plays a critical role in developing trust and understanding among tourism stakeholders while identifying areas of collaboration and consensus. All of this work encourages industry and community leaders to pursue sustainable tourism practices that support the region’s economy, preserve local history and culture, and safeguard natural resources.

Jesica Kiser, Anacortes Chamber of Commerce

Steph Rees, Burlington Chamber of Commerce

Mayor Matt Miller, City of Anacortes

Mayor Bill Aslett, City of Burlington

Mayor Peter Donovan, City of Mount Vernon

Mayor Julia Johnson, City of Sedro-Woolley

Valerie Stafford, Concrete Chamber of Commerce

Meredith McIlmoyle, Creative Arts District

Terica Ginther, Deception Pass Tours

John Sternlicht, Economic Alliance of Skagit County

Blake Van Roekel, Genuine Skagit Valley

Dan Mitzel, Hotel Services Group

Mark Hulst, La Conner Chamber of Commerce

Dawn Maher, Majestic Inn

Andy Mayer, Mount Vernon Chamber of Commerce

Nicole Smith, Samish Indian Nation

Tom Wooten, Samish Indian Nation

Monique Brigham, Sedro Woolley Chamber of Commerce

Skagit County Commissioners, Skagit County

Frances Negranza, Skagit Fairgrounds

Luke Baugh, Skagit River Triad Tours

Maleah Kuzminsky, Skagit Transit

Crystle Stidham, Skagit Transit

Nicole Roozen, Skagit Valley Tulip Festival

Chairman Steve Edwards, Swinomish Indian Nation

Jennifer La Pointe, Swinomish Indian Nation

Steve Edwards, Swinomish Indian Nation

Katie Hayton, The La Conner Inn and Channel Lodge

Mayor Marna Hanneman, Town of La Conner

Russ Olivier, VIP Hospitality Group

Rob Wingard, Washington Department of Fish and Wildlife

Terry Gifford, Willowbrook Teahouse and Manor

Coming soon. Please check back.

Featured image courtesy of Visit Skagit Valley