SEATTLE (June 1, 2024)

The Snoqualmie Valley will be the next regional destination to participate in the  Rural Tourism Support (RTS) program from State of Washington Tourism (SWT). SnoValley Chamber of Commerce will play a leadership role in this program and help bring together local tourism stakeholders. A panel of industry experts selected the Snoqualmie Valley as the fourth destination for the RTS program after a competitive process with other regions across the state. 

Launched in 2021, the RTS program is a key pillar of SWT’s destination development strategy and a vital resource for underserved communities. Facilitated by sustainable tourism expert Kristin Dahl, founder and CEO of Crosscurrent Collective, the program implements a community tourism approach to destination development that includes a steering committee of local stakeholders, public workshops, and a 10-year vision for tourism in the area. 

Dahl’s knowledge and experience span 17 years in destination communities across the Pacific Northwest. During her tenure at Travel Oregon, Dahl introduced new programs for communities to build and manage sustainable tourism, including the Oregon Tourism Studio and ways to enhance outdoor recreational experiences.

“The RTS program is an investment in the future of tourism in the Snoqualmie Valley,” said Kelly Coughlin, CEO of SnoValley Chamber of Commerce. “Industry and community leaders look forward to pursuing sustainable tourism practices that support the region’s economy, preserve local history and culture, and safeguard our natural resources.”

Upon successful completion of the program after eight to nine months, tourism stakeholders may apply for grant funding from SWT to support priority projects identified throughout the planning process. 


About State of Washington Tourism

State of Washington Tourism (the recently rebranded Washington Tourism Alliance) is a 501(c)(6) organization established by industry stakeholders with the sole mission of developing and sustaining Washington State destination tourism marketing. SWT procures and administers funds for state destination tourism marketing activities and creates and implements the strategic statewide destination marketing plan. Visit the destination website at or the tourism industry site at

Tracy Rabsky
Public Relations, GreenRubino for State of Washington Tourism
P: 206-452-8185