In an ongoing effort to engage with professionals across the tourism sector, State of Washington Tourism (SWT) is launching Tourism Skillshop, a free educational webinar series.

Each month, SWT will host a webinar highlighting a specific topic or skill for tourism professionals to discuss with industry experts. Special attention will be devoted to issues affecting those in rural and underserved communities. Each webinar will be free and open to all tourism stakeholders.

The webinars will be held from 10-11 a.m. on the third or fourth Thursday of each month via Zoom. The first webinar, FAM Tour Best Practices, will be held April 21 and focus on tips for planning familiarization (FAM) tours. Attendees will have the opportunity to discuss the topic with colleagues and ask questions of industry experts with years of experience.

Guest panelists for the FAM Tour Best Practices webinar include:

The speakers will address a range of best practices involving cost, planning, key stakeholders, and the visitor experience. The panel will be moderated by Matthew Ozuna, destination development manager for SWT. All webinars will be recorded and shared with registrants.

Register for the Webinar.

To help identify topics for future webinars in the Tourism Skillshop series, SWT encourages industry professionals to complete a 2-minute survey. Participation is voluntary and personal information will not be shared.

Take the survey.

For webinar and general industry updates, follow SWT on LinkedIn.

Have questions? Please contact Matthew Ozuna.

About State of Washington Tourism

State of Washington Tourism (the recently rebranded Washington Tourism Alliance) is a 501(c)(6) organization established by industry stakeholders with the sole mission of developing and sustaining Washington State destination tourism marketing. SWT procures and administers funds for state destination tourism marketing activities and creates and implements the strategic statewide destination marketing plan. Visit the destination website at or the tourism industry site at