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Tourism Skillshop

The Tourism Skillshop webinar series is one of many programs from State of Washington Tourism (SWT). Launched in April 2022, the Skillshop is a key component of industry advocacy and education for tourism stakeholders in Washington.

Each webinar highlights a specific issue or skill for tourism professionals to discuss with industry experts. SWT hosts these live webinars on the third or fourth Thursday of every month from 10 – 11 a.m.

These webinars are moderated by SWT’s Matthew Ozuna and are free and open to all tourism stakeholders. All skillshops are recorded and shared with registrants, as well as made available to view on the SWT YouTube channel.

Upcoming Webinars

July 24: Gravel Biking for Destination Communities | Register Here

The next webinar in the Tourism Skillshop will focus on gravel biking and take place on Thursday, July 24, at 10 a.m. Kevin and Linda English of Dirty Freehub, a non-profit organization dedicated to bike safety and community as well as the creation of bike routes and guides, will highlight the popularity of gravel cycling and how tourism stakeholders can capitalize on this form of destination development with the proper planning, partnerships, and promotion. Dirty Freehub works with cycling clubs, land managers, and other tourism-related entities across the Western U.S., including the Oregon Coast Visitors Association, which will serve as a case study for this webinar. Lastly, Bry Osmonson of Washington State Parks will join the program to present on the launch of the Washington State Scenic Bikeways Program.

Matthew Ozuna, destination development manager for SWT, will moderate the webinar. All webinars will be recorded, shared with registrants, and posted to the SWT YouTube channel. This program is free and open to all tourism stakeholders.

For questions, please email Matthew Ozuna. Sign up for the Industry Update newsletter and follow SWT on LinkedIn to register for upcoming Skillshops. 

Past Webinars

In 2024, SWT hosted nine webinars with a combined 565 registrants. Topics covered everything from planning for agritourism in rural communities to dark sky tourism. Other topics included:

Browse All Recordings

An example of a Skillshop can be viewed below.