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Tourism Skillshop

The Tourism Skillshop webinar series is one of many programs from State of Washington Tourism (SWT). Launched in April 2022, the Skillshop is a key component of industry advocacy and education for tourism stakeholders in Washington.

Each webinar highlights a specific issue or skill for tourism professionals to discuss with industry experts. SWT hosts these live webinars on the third or fourth Thursday of every month from 10 – 11 a.m.

These webinars are moderated by SWT’s Matthew Ozuna and are free and open to all tourism stakeholders. All skillshops are recorded and shared with registrants, as well as made available to view on the SWT YouTube channel.

Upcoming Webinars

Jan. 22: Travel Trends for 2026 | Register Here

Join SWT on Thursday, January 22, at 10 a.m. for a comprehensive look at travel trends shaping 2026. These trends reflect shifting traveler values, technological advancements, cultural influences, and sustainability priorities. Research and data from hotel groups, travel firms, and thought leaders suggest that 2026 will be the year of quiet escapes, algorithm-shaped itineraries, ultra-personalized retreats, and a return to slower, more intentional travel.

Guest speakers Tracy Rabsky and Althea Conyers Achem from GreenRubino, a marketing & PR agency based in Seattle, will share industry insights and examples with webinar attendees, helping tourism stakeholders attract visitors and stay competitive. 

For questions, please email Matthew Ozuna. Sign up for the Industry Update newsletter and follow SWT on LinkedIn to register for upcoming Skillshops. 

Past Webinars

In 2024, SWT hosted nine webinars with a combined 565 registrants. Topics covered everything from planning for agritourism in rural communities to dark sky tourism. Other topics included:

Browse All Recordings

An example of a Skillshop can be viewed below.