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Tourism Skillshop

The Tourism Skillshop webinar series is one of many programs from State of Washington Tourism (SWT). Launched in April 2022, the Skillshop is a key component of industry advocacy and education for tourism stakeholders in Washington.

Each webinar highlights a specific issue or skill for tourism professionals to discuss with industry experts. SWT hosts these live webinars on the third or fourth Thursday of every month from 10 – 11 a.m.

These webinars are moderated by SWT’s Matthew Ozuna and are free and open to all tourism stakeholders. All skillshops are recorded and shared with registrants, as well as made available to view on the SWT YouTube channel.

Upcoming Webinars

April 24: FAM Tours | Register Here

Familiarization (FAM) tours will be the subject of the Tourism Skillshop on Thursday, April 24, at 10 a.m. FAM tours are a strategic tool in the tourism sector that provide industry professionals with the knowledge and experience to serve clients, build business relationships, and promote destinations or services more effectively.

Learn how to work with State of Washington Tourism and other tourism stakeholders to develop FAM tours that are well-organized, insightful, and results-oriented. This webinar will cover a range of best practices attributed to FAM tours, involving costs, planning, stakeholder engagement, and visitor experience. Join Lisa Kruse, tourism development manager at SWT, and other industry veterans from across the state for a panel discussion.

Matthew Ozuna, destination development manager for SWT, will moderate the webinar. All webinars will be recorded, shared with registrants, and posted to the SWT YouTube channel. This program is free and open to all tourism stakeholders.

For questions, please email Matthew Ozuna. Sign up for the Industry Update newsletter and follow SWT on LinkedIn to register for upcoming Skillshops. 

Past Webinars

In 2024, SWT hosted nine webinars with a combined 565 registrants. Topics covered everything from planning for agritourism in rural communities to dark sky tourism. Other topics included:

Browse All Recordings

An example of a Skillshop can be viewed below.