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Tourism Skillshop

The Tourism Skillshop webinar series is one of many educational programs from State of Washington Tourism (SWT). The Tourism Skillshop launched in April 2022 and was created to engage with colleagues across the tourism sector and broaden their industry knowledge, skills, and network.

Each webinar highlights a specific issue or skill for tourism professionals to discuss with industry experts. SWT hosts these live webinars on the third or fourth Thursday of every month from 10 – 11 a.m.

These webinars are moderated by SWT’s Matthew Ozuna and are free and open to all tourism stakeholders. All Skillshops are recorded and shared with registrants, as well as made available to view on the SWT YouTube channel.

Upcoming Tourism Skillshops

Jan. 23: Travel Trends for 2025 | Register Here

The first Tourism Skillshop webinar of 2025 will be held on Thursday, Jan. 23, at 10 a.m. and examine travel trends. Meaningful experiences, authenticity, and a renewed focus on domestic exploration will be on the minds of many travelers this year. This webinar will pay close attention to travelers drawn to off-the-beaten-path destinations and highlight other trends involving arts and culture, sports, family travel, and outdoor adventure.

Guest speakers Tracy Rabsky and Althea Conyers Achem of GreenRubino, a marketing & PR agency based in Seattle, will share industry insights and examples with webinar attendees, helping tourism stakeholders attract visitors and stay competitive.

Matthew Ozuna, destination development manager for SWT, will moderate the webinar. All webinars will be recorded, shared with registrants, and posted to the SWT YouTube channel. This program is free and open to all tourism stakeholders.

For questions, please email Matthew Ozuna. Sign up for the Industry Update newsletter and follow SWT on LinkedIn to register for upcoming Skillshops. 

Past Tourism Skillshops

In 2022, SWT hosted eight webinars with a combined 504 registrants. Topics covered everything from familiarization tours to grant writing and website design. The Tourism Skillshop series kicked off with a webinar about familiarization tours. Other topics covered in 2022 were:

Browse All Recordings

An example of a Skillshop can be viewed below.