Tourism Skillshop
The Tourism Skillshop webinar series is one of many educational programs from State of Washington Tourism (SWT). The Tourism Skillshop launched in April 2022 and was created to engage with colleagues across the tourism sector and broaden their industry knowledge, skills, and network.
Each webinar highlights a specific issue or skill for tourism professionals to discuss with industry experts. SWT hosts these live webinars on the third or fourth Thursday of every month from 10 – 11 a.m.
These webinars are moderated by SWT’s Matthew Ozuna and are free and open to all tourism stakeholders. All Skillshops are recorded and shared with registrants, as well as made available to view on the SWT YouTube channel.
Upcoming Tourism Skillshops
Thursday, Nov. 21, 2024: Sports Tourism Tips, Trends, and Challenges | Register Here
This month’s Tourism Skillshop will highlight how destination communities can attract sporting events and stimulate the local economy. Sports tourism accounts for about 10% of the world’s expenditure on tourism. Last year in the United States, the total economic impact of sports tourism was $128 billion, which supported 757,600 jobs and generated $20.1 billion in tax revenue. This webinar will cover strategies and incentives for sports tourism as well as the role of partnerships and infrastructure.
Hear from Tammy Dunn, executive director of Snohomish County Sports Commission, and Cydney Marks-Nicholes, sports development manager of Seattle Southside Sports Alliance, as they share tips, trends, and challenges associated with sports tourism.
Contact Matthew Ozuna for inquiries about the Tourism Skillshop. Sign up for the Industry Update newsletter and follow SWT on LinkedIn to register for upcoming Skillshops.
Past Tourism Skillshops
In 2022, SWT hosted eight webinars with a combined 504 registrants. Topics covered everything from familiarization tours to grant writing and website design. The Tourism Skillshop series kicked off with a webinar about familiarization tours. Other topics covered in 2022 were:
- Festivals and Events
- SEO
- Trails and Passports
- Sustainable Businesses and The Responsible Traveler
- Grant Writing
- Website Design
An example of a Skillshop can be viewed below.