News Releases - Page 3 of 3 | State of Washington Tourism

Newly Released State Stats Show Washington Tourism Remains Significantly Below Pre-Pandemic Levels

SEATTLE (May 4, 2022) – New figures released by State of Washington Tourism (SWT) indicate significant improvement in the state’s visitor volume, expenditures, tax receipts, and employment in 2021 over 2020, but the statistics illustrate that tourism recovery still lags significantly behind 2019 levels In 2019, immediately preceding the pandemic, visitor volume increased by 2% to a total of 110 million, and their direct spending totaled $21.9 billion, up 4.5% in current dollars over 2018. On average, visitors spent $60 million per day in Washington State in 2019.

State of Washington Tourism Launching Tourism Skillshop Webinar Series

In an ongoing effort to engage with professionals across the tourism sector, State of Washington Tourism (SWT) is launching Tourism Skillshop, a free educational webinar series. Each month, SWT will host a webinar highlighting a specific topic or skill for tourism professionals to discuss with industry experts.

State of Washington Tourism Seeks Applicants for Rural Tourism Support Program

SEATTLE (March 10, 2022) — State of Washington Tourism (SWT) is seeking applicants for the Rural Tourism Support (RTS) program. This program will guide the development of an actionable vision for regional tourism among stakeholders in several communities.

State of Washington Tourism Public Relations Manager

Job Description: State of Washington Tourism www.industry.stateofWAtourism.com Position: Public Relations Manager Salary: $70,000 – $75,000 annually Status: Permanent, exempt Reports to: Director of Marketing Closing Date: Open until filled Company Location: Virtual office with potential for a future office location in the Puget Sound area. If you are interested and you meet the selection criteria, please respond with a resume and cover letter.

Statewide Launch of TREAD Map App Planned for Spring 2022

The one-stop resource propelled by recreationists and land management agencies will help manage recreational flow and provide real-time travel advisories for State of Washington visitors SEATTLE (February 15, 2022) State of Washington Tourism, in partnership with TREAD (Trails, Recreation, Education, Advocacy, and Development) and Dharma Maps, plans to make its robust location-based app available for public use across Washington this spring, in time for the warm-weather recreation and travel season. The TREAD Map App is a one-stop resource that provides real-time trail and recreational data, updates and advisories.

Washington Tourism Alliance Unveils New Brand

SEATTLE (January 4, 2022) – State of Washington Tourism (SWT), previously known as the Washington Tourism Alliance (WTA), today launched a refreshed brand and tourism marketing program. “The State of Washington” will replace Experience WA is the consumer facing brand, and a complementary industry identity, State of Washington Tourism, will align public and industry facing programs.

Washington Tourism Alliance Announces New Rural Tourism Support Program

SEATTLE (November 11, 2021) – The Washington Tourism Alliance (WTA) is launching a new Rural Tourism Support (RTS) program, and has selected Tri-County Economic Development District (TEDD) in Northeastern Washington as its inaugural destination partner through a competitive process and review by a panel of industry experts. The RTS program will serve as a seminal phase of development for communities across the state and as a strategic element in the WTA’s broader destination development programming.

Washington Tourism Alliance Names GreenRubino as Public Relations Agency

FOR IMMEDIATE RELEASESeptember 15, 2021 Media Contact:Joleen ZanuzoskiPublic Relations, GreenRubino for Washington Tourism AllianceP: 206.452.8189E: joleenz@greenrubino.com Tasked with leading media relations and destination publicity efforts, GreenRubino will work to attract out-of-state visitors that will generate economic impact for the state of Washington SEATTLE – The Washington Tourism Alliance (WTA), a nonprofit organization with the purpose of advocating, promoting, developing and sustaining destination tourism marketing for Washington State, has selected award-winning creative marketing and public relations agency GreenRubino as its PR partner after a competitive RFP process. The WTA will work with GreenRubino to execute a strategic travel publicity program that includes media relations, crisis communications, and media missions and events in designated domestic markets.

New Recreation App Improves Visitor Experience While Helping Protect Public Lands

FOR IMMEDIATE RELEASEJune 8, 2021 Media Contact:Christina Pivarnik(360) 531-0127/christina@pivarnik.com One-Stop Resource Informed by Local Enthusiasts and Land Management Agencies Wenatchee, Wash. – The Washington Tourism Alliance announces a partnership with TREAD (Trails, Recreation, Education, Advocacy, Development) and Dharma Maps to deploy the new TREAD Map App pilot program that combines a consumer-facing location-based app with robust, real-time trail and recreational data, updates and advisories this spring and summer. The program is operational in the Trails and Lakes region of Central Washington (Kittitas, Grant, Douglas, Chelan, and Okanagan counties), where heavy public lands use is expected again this summer season and is expected to help recreationists improve their outdoor experiences while assisting public lands managers with user flow.