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Walla Walla Valley Tourism Workspace

The Walla Walla Valley in southeast Washington will participate in the next Rural Tourism Support (RTS) program offered by SWT. Visit Walla Walla will serve as the lead for tourism stakeholders in Walla Walla County and surrounding areas. The program uses a community tourism approach to destination development and is facilitated by sustainable tourism expert Kristin Dahl, founder of Crosscurrent Collective.

Program Details

This program offers a unique opportunity for local leaders and people working in the tourism and outdoor recreation sectors to collaborate and align their efforts. The goals include creating a vision of success, learning about global and international trends, and working together to identify strategies to improve the visitor experience and enrich the local and regional economies.

The overall program will begin with a high-level conversation about the region’s future. Then the individual workshops will target improving the outdoor recreation experience, identifying new ways to experience local foods, and determining our powerful story through, artisans, makers, and our local culture.

Register Here

Nov. 14 – Kickoff Networking Event

4-6 p.m., Walla Walla
Rasa Vineyards Tasting Room (38 E. Main St. #103)

A gathering for participants to build or strengthen relationships that will serve as a program foundation.

Nov. 15 – Walla Walla Valley Tourism Summit: Visioning + Scenario Planning

9 a.m. – 4 p.m., Walla Walla
The Motor Co. (64 E. Rose St.)

Bringing regional stakeholders together to create a shared vision of success and begin designing a roadmap to get there.

Dec. 5 – Strategy Workshop #1 – Arts + Culture

9 a.m. – 4 p.m., Waitsburg
Waitsburg Town Hall (121 Main St.)

Bringing together artisans, makers, local cultural representatives and area stakeholders to collaboratively spotlight local arts and culture to enhance the region’s economic vitality.

Dec. 5 – Evening Networking Event

5-6 p.m., Waitsburg
The Royal Block (222 Main St.)

An evening networking session that will feature a guest presenter from the region.

Dec. 6 – Strategy Workshop #2 – Outdoor Recreation

9 a.m. – 4 p.m., Waitsburg
Waitsburg Town Hall (121 Main St.)

Working together and learning from other successful destinations how to identify gaps and opportunities for delivering a world-class outdoor recreation experience, emphasizing trails and routes.

Jan. 31 – Strategy Workshop #3 – Food + Farm Experiences

9 a.m. – 4 p.m., Walla Walla
Yellowhawk Resort (2901 Old Milton Hwy, Walla Walla)

Bringing together growers, raisers/producers and regional stakeholders to learn about current trends and best practices, to create and connect new opportunities to experience local foods.

Note: The date has changed. For those who can attend on Wednesday, Jan. 31, please register via this link. Your registration will help with event logistics, including a new headcount for lunch.

Jan. 31 – Celebration Networking Event

5-6 p.m., Walla Walla
The Motor Co. (64 E Rose St., Walla Walla)

A celebration of the program’s completion!

Note: The date and venue has changed to merge with Visit Walla Walla’s Annual Meeting. For those who can attend on Wednesday, Jan. 31, please register via this link. Your registration will help with event logistics, including a headcount for appetizers and beverages.

The survey is now closed. Thank you for participating!

Visit Walla Walla, the City of Walla Walla, and State of Washington Tourism are eager to hear from tourism-related stakeholders that live or work in the Walla Walla Valley. Primary communities in this region include Walla Walla, Waitsburg, Dayton, and College Place in Washington, along with Milton-Freewater in Oregon.

Information collected will help inform what tourism should look like in the region, and what steps can be undertaken to get there. Ultimately, this will all feed into the creation of a destination strategy for the region. The survey should take about 10 minutes to complete.

This survey was conducted by a third party, Crosscurrent Collective. Responses will be analyzed by Crosscurrent and a summary of the aggregate results will be shared on Visit Walla Walla’s industry page.

If you have any questions about survey results, please contact Jason Mulkin at

Thank you on behalf of Visit Walla Walla, the City of Walla Walla, and State of Washington Tourism.   

Cara Jacobson, Visit Walla Walla (convener)

Kathry Austin, Allegro Cyclery           

Pete Korfiakis, Bluewood       

Mike Rizzo, City of College Place     

Bob Francis, City of Walla Walla       

Jeanine Gordon, Conf. Tribes of the Umatilla Indian Reservation & Board of Frenchtown Historic Site    

Belinda Larsen, Dayton Chamber of Commerce      

Kathryn Witherington, Downtown Walla Walla Foundation  

James Payne, Fort Walla Walla Museum     

Monica Boyle, Gesa Power House Theatre  

Maryelizabeth Garcia, Milton-Freewater Downtown Alliance           

Gwen Dildine, Outside Walla Walla  

Jennie Dickinson, Port of Columbia  

Pat Reay and Megan Blair, Port of Walla Walla          

Tom Maccarone, TMACS      

Brad Trumbow, U.S. Army Corps of Engineers        

Andy Steele, U.S. Forest Service      

Judy Bennett, Waitsburg Commercial Club (and American 35)       

Tyson Kaup, Walla Walla Summer Theater Group & PAC/KPAC Walla Walla       

Andy Gomez, Walla Walla Valley Metropolitan Planning Organization        

Greg Lybeck, Walla Walla County Fairgrounds        

Arlene Alen, Walla Walla Valley Chamber of Commerce     

Liz Knapke, Walla Walla Valley Wine

Nick Velluzzi, Walla Walla Community College

Karen Hedine, YMCA

If you’d like to invite others to participate in the program and spread awareness, here are some materials you can use:

Walla Walla Tourism Workspace Poster

Program Press Release

Email Copy

Social Media Copy