Partnership Co-Op Opportunities
Industry partnerships allow stakeholders from across the tourism sector to share knowledge and resources while working toward common goals. These partnerships form between tourism businesses, destination organizations, governments, and nonprofit entities. State of Washington Tourism (SWT) works closely with industry partners – currently, Madden Media, Datafy, Expedia, GreenRubino and Blue Room Research – to develop programs and incentives for tourism stakeholders across the state.
These opportunities are available to SWT’s member and partner organizations. Learn more about becoming a member or partner.
Marketing Co-Ops
Marketing co-ops are available for SWT’s partners. These marketing co-ops subsidize the cost of marketing programs and align said programs with statewide efforts. These cooperatives allow tourism stakeholders to maximize their resources and budgets to reach new travelers.
Adara
Adara partners with 300 global brands to build rich travel profiles, allowing destinations to custom-curate campaigns throughout the travel funnel to drive awareness and attributed bookings and revenue. Placements include Display Prospecting & Retargeting, Native, Pre-Roll Video & CTV. SWT will match $2,500 per partner, and Adara will contribute an additional 20%. View the rate card for details and pricing. Contact Charlie Littlejohns at charlie.littlejohns@adara.com for more details to sign up.
Madden Media
SWT will partner with Madden Media on co-ops including photo and video shoot, marketing stack campaigns, search engine optimization (SEO) support, and content development. View the rate card for details and pricing on each program. Contact Whitney Coleman at wcoleman@maddenmedia.com for more details or to sign up.
Content Creators
In partnership with GreenRubino, SWT will offer content creator co-ops, developing strategic partnerships with key creators and creating assets for both partner and SWT use. A deck of potential creators was shared previously. If you are interested in participating, please email watourismpr@greenrubino.com and michelle@stateofwatourism.com.
Datafy
SWT offers a research co-op to its partners through Datafy, which tracks visitors based on points of interest, mobile geolocation, and credit card data. Analytics from these data points can help tourism professionals guide marketing strategy, measure results, and optimize profits. Washington destinations that are SWT partners qualify for a 20% discount on Datafy dashboards. Rural communities, defined as cities with a population under 20,000 or counties with a population under 100,000 residents, qualify for an additional 30% subsidy from SWT.
Expedia
Co-Op Campaigns from Expedia Group™ Media Solutions combines display advertising with custom landing pages to enable multiple advertisers to extend their marketing spend together while aligning with marketing budgets and business objectives. SWT offered a spring co-op campaign to reach high-probability travelers to Washington. The current signup window has closed, but check back for future opportunities. View program overview.
SocialV
SWT offers a partnership with SocialV to help tourism stakeholders capture authentic user-generate videos. With SocialV, you can publish videos to your website, Google Business profile, and social channels; elevate search ranking; build brand awareness; and more.
Digital Advertising
Organizations can reach new audiences and direct high-value traffic to their websites through sponsored content and display ads on stateofWAtourism.com. Sponsored placements in the monthly consumer newsletter are also available to reach existing audiences for statewide tourism. See advertising opportunities here.