Skip to content

Co-Op Opportunities

Industry partnerships allow stakeholders from across the tourism sector to share knowledge and resources while working toward common goals. These partnerships form between tourism businesses, destination organizations, governments, and nonprofit entities. State of Washington Tourism (SWT) works closely with industry partners – currently, Madden Media, Datafy, Expedia, GreenRubino and Blue Room Research – to develop programs and incentives for tourism stakeholders across the state. 

These opportunities are available to SWT’s member and partner organizations. Learn more about becoming a member or partner.

Marketing Co-Ops

Marketing co-ops are available for SWT’s partners. These marketing co-ops subsidize the cost of marketing programs and align said programs with statewide efforts. These cooperatives allow tourism stakeholders to maximize their resources and budgets to reach new travelers.

1889 Branding Package

Bundle and brand across print and digital platforms with 1889 Washington’s Magazine by Statehood Media. In addition to the Brand Awareness Package, SWT members/partners can receive one free social media post ($500 value). Contact Jenny Kamprath to learn more.

Locl

SWT’s partnership with Locl aims to provide Washington’s hospitality and tourism businesses with tools to manage their Google Business Profiles and customer reviews, boosting online visibility and elevating their reputation. By leveraging Locl’s features, businesses can optimize online listings to improve search rankings, monitor customer engagement, and analyze performance insights to make data-driven decisions. This service is free for hospitality and tourism-facing businesses in Washington. Get Started with Locl

Event Promotion – Premier Media Group

Promote your upcoming Washington State event with Premier Media Group. This co-op offers a bundled package for SWT partners to maximize exposure to Premier Media Group audiences. The bundle includes:

SWT members and partners receive this package for $3100 (25% in savings). Optional add-on with package: Half-page print in your month of choice in either Southwest Travel & Life or Northwest Travel & Life for an additional $2400. Reach out to Melia Wilkinson to learn more.

Advance Travel & Tourism – OregonLive.com

This co-op allows advertisers to spotlight their travel attraction or business in a professionally written and produced article on OregonLive.com, one of the Pacific Northwest’s most trusted news sources. Your story will reach potential visitors where they’re planning their next getaway. Plus, a co-branded OregonLive social post each month ensures added exposure and engagement. Whether you’re launching a new attraction or want to boost shoulder-season traffic, this is a powerful way to stand out and drive results. Learn More.

Datafy

Sample Datafy dashboard.

SWT offers a research co-op to its partners through Datafy, which tracks visitors based on points of interest, mobile geolocation, and credit card data. Analytics from these data points can help tourism professionals guide marketing strategy, measure results, and optimize profits. Washington destinations that are SWT partners qualify for a 20% discount on Datafy dashboards. Rural communities, defined as cities with a population under 20,000 or counties with a population under 100,000 residents, qualify for an additional 30% subsidy from SWT.

Expedia

Co-Op Campaigns from Expedia Group™ Media Solutions combines display advertising with custom landing pages to enable multiple advertisers to extend their marketing spend together while aligning with marketing budgets and business objectives. SWT offered a spring co-op campaign to reach high-probability travelers to Washington. The current signup window has closed, but check back for future opportunities. View program overview.

SocialV

SWT offers a partnership with SocialV to help tourism stakeholders capture authentic user-generated videos. With SocialV, you can publish videos to your website, Google Business profile, and social channels, elevate search ranking, build brand awareness, and more.

Digital Advertising

Organizations can reach new audiences and direct high-value traffic to their websites through sponsored content and display ads on stateofWAtourism.com. Sponsored placements in the monthly consumer newsletter are also available to reach existing audiences for statewide tourism. See advertising opportunities here.