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State of Washington Tourism

STATE OF WASHINGTON TOURISM

State of Washington Tourism (SWT, formerly the Washington Tourism Alliance) is a membership-based nonprofit organization that was established after the closure of the Washington State Tourism Office in 2011. Since that time, SWT has advocated for the reestablishment of a statewide tourism effort. In 2018, Gov. Jay Inslee signed into law E4SSB 5251, which established framework and funding for a statewide tourism marketing program for the first time in seven years.

Mission Statement: The sole purpose of State of Washington Tourism is marketing Washington to tourists. To accomplish this, the activities of the Corporation (SWT) will include — but not be limited to — advocating, promoting, developing, and sustaining destination tourism marketing for the State of Washington.

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