AUGUST 1, 2023 – State of Washington Tourism (SWT) and the Port of Seattle have appointed London-based integrated communications agency Black Diamond to manage its public relations, consumer, and travel trade activity in the UK and Ireland. 

Washington State is home to an abundance of natural wonders with three national parks – Mount Rainier, North Cascades, and Olympic – offering stunning encounters with nature, in addition to the San Juan Islands.

Starting August 1, Black Diamond’s strategy will position the State of Washington as a desirable tourism destination beyond Seattle, with a particular focus on increasing and encouraging visitation to the rural regions for slow travel and soft adventures.

Managing Director of Black Diamond, Jim O’Doire commented: “We are delighted to be able to announce our appointment as the State of Washington and Port of Seattle’s UK & Ireland communications agency. Bolstering our expanding portfolio of US clients, this welcome addition will complement our existing activities and representation in the state. With our extensive knowledge of the Pacific Northwest, outdoor activities, including several ski clients, combined with our team of communication experts, we are delighted to be promoting travel to such a rich destination for adventure and expand the state’s knowledge amongst our industry peers.” 

Black Diamond will manage the account alongside its wider portfolio of destination clients across Europe, Japan, the South Pacific, Australia and the USA, including Aspen, Whistler, Seattle, Pittsburgh, Arizona, Nevada, Colorado and California. 


About State of Washington Tourism

State of Washington Tourism (the recently rebranded Washington Tourism Alliance) is a 501(c)(6) organization established by industry stakeholders with the sole mission of developing and sustaining Washington State destination tourism marketing. SWT procures and administers funds for state destination tourism marketing activities and creates and implements the strategic statewide destination marketing plan. Visit the destination website at or the tourism industry site at