News Releases - Page 3 of 3 | State of Washington Tourism

Statewide Launch of TREAD Map App Planned for Spring 2022

The one-stop resource propelled by recreationists and land management agencies will help manage recreational flow and provide real-time travel advisories for State of Washington visitors SEATTLE (February 15, 2022) State of Washington Tourism, in partnership with TREAD (Trails, Recreation, Education, Advocacy, and Development) and Dharma Maps, plans to make its robust location-based app available for public use across Washington this spring, in time for the warm-weather recreation and travel season. The TREAD Map App is a one-stop resource that provides real-time trail and recreational data, updates and advisories.

Washington Tourism Alliance Unveils New Brand

SEATTLE (January 4, 2022) – State of Washington Tourism (SWT), previously known as the Washington Tourism Alliance (WTA), today launched a refreshed brand and tourism marketing program. “The State of Washington” will replace Experience WA is the consumer facing brand, and a complementary industry identity, State of Washington Tourism, will align public and industry facing programs.

Washington Tourism Alliance Announces New Rural Tourism Support Program

SEATTLE (November 11, 2021) – The Washington Tourism Alliance (WTA) is launching a new Rural Tourism Support (RTS) program, and has selected Tri-County Economic Development District (TEDD) in Northeastern Washington as its inaugural destination partner through a competitive process and review by a panel of industry experts. The RTS program will serve as a seminal phase of development for communities across the state and as a strategic element in the WTA’s broader destination development programming.

Washington Tourism Alliance Names GreenRubino as Public Relations Agency

FOR IMMEDIATE RELEASESeptember 15, 2021 Media Contact:Joleen ZanuzoskiPublic Relations, GreenRubino for Washington Tourism AllianceP: 206.452.8189E: joleenz@greenrubino.com Tasked with leading media relations and destination publicity efforts, GreenRubino will work to attract out-of-state visitors that will generate economic impact for the state of Washington SEATTLE – The Washington Tourism Alliance (WTA), a nonprofit organization with the purpose of advocating, promoting, developing and sustaining destination tourism marketing for Washington State, has selected award-winning creative marketing and public relations agency GreenRubino as its PR partner after a competitive RFP process. The WTA will work with GreenRubino to execute a strategic travel publicity program that includes media relations, crisis communications, and media missions and events in designated domestic markets.

New Recreation App Improves Visitor Experience While Helping Protect Public Lands

FOR IMMEDIATE RELEASEJune 8, 2021 Media Contact:Christina Pivarnik(360) 531-0127/christina@pivarnik.com One-Stop Resource Informed by Local Enthusiasts and Land Management Agencies Wenatchee, Wash. – The Washington Tourism Alliance announces a partnership with TREAD (Trails, Recreation, Education, Advocacy, Development) and Dharma Maps to deploy the new TREAD Map App pilot program that combines a consumer-facing location-based app with robust, real-time trail and recreational data, updates and advisories this spring and summer. The program is operational in the Trails and Lakes region of Central Washington (Kittitas, Grant, Douglas, Chelan, and Okanagan counties), where heavy public lands use is expected again this summer season and is expected to help recreationists improve their outdoor experiences while assisting public lands managers with user flow.

Washington Tourism Alliance Names Michelle Thana as Director of Marketing

FOR IMMEDIATE RELEASEApril 28, 2021 Media Contact:Christina Pivarnik(360) 531-0127/christina@pivarnik.com SEATTLE – The Washington Tourism Alliance (WTA) announced the addition of Michelle Thana to the newly created role of Director of Marketing, effective May 17, 2021. Thana will lead the organization’s consumer marketing program, including strategic planning, consumer campaigns, advertising, direct marketing, social media and destination brand marketing and communications.